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Why a Video Strategy?

What is the most valuable use case for video in your business? Is it CEO comms, business marketing, talent recruitment, client knowledge retention? Should you live stream your events? How can video drive sales? What does an ‘on brand’ series of corporate videos look and sound like? How will you share and archive your VoD content and is it secure? What is the video return on investment likely to be?
The video strategy to work through these questions is where we add real value. We help create a clever, manageable and consistent video communications plan, tailored for each client based on their objectives and resources available. Think video strategy first. Get in touch today.

Our approach combines expertise & passion

  • Review your communication goals

  • Create a video content plan to support those goals

  • Create the ‘On-Brand’ Video content required

  • Share that content securely to your audience

  • Measure and Manage the audience engagement ROI

Case study

The brief

Musgrave Group is Ireland’s leading food retail and wholesale company.Musgrave Group brands, including SuperValu, Centra and Daybreak, they are market leaders and Musgrave MarketPlace is Ireland’s leading wholesale supplier to retail, foodservice and SMEs.
Tasked with innovating and re-imagining the Musgrave Group annual reports that traditional were print only. We developed a concept that could showcase their key achievement through video in a much more engaging way.

Our solution

we worked closely with the internal communications team and the CEO Chris Martin to help tell the story of Musgrave in 2017. We produced a video showcasing all of the facets of the business and the areas that it has grown and developed in.

Results

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