A Tree for Every Family
Aviva & the Nature Trust

A Tree for Every Family

The Brief

Aviva donated €5 million to the Nature Trust to plant new native woodlands across Ireland, and wanted to showcase this through the power of video. Presenter & garden designer Diarmuid Gavin was the face of the campaign, alongside involvement from Aviva employees, families and children. The video would be used as content across their website and social channels.

Our Solution

We provided the Client with a storyboard concept to end-product. We filmed at multiple locations across Dublin & Wicklow for the one-day video shoot, which was in line with the Nature Trust sites. We captured a variety of walk & talks with Diarmuid, b-roll, drone footage, as well as producing bespoke photorealistic 3D & special effects animation.

Results

The final video produced was very well received by the Client, the Nature Trust and all those involved. The photorealistic 3D & SFX added a unique spin on the project, which helped the video stand out during the Client’s social media campaign. We also provided a subtitled version along with shorter cuts for social media.